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DMV
RAP "BEEF" ENDS PEACEFULLY
A recent feud within the DMV Hip-Hop community
has reignited the debate over "pay-to-play" open mic events. This latest skirmish pitted rapper Chris Lee against
promoter Lani Veiga (Veiga Entertainment).
The conflict began at a recent Veiga Entertainment
show where Chris Lee was scheduled to perform. According to Mr. Lee, "The event was poorly planned. Artists were required
to pay $10 at the door. The venue was nearly empty, and the sound quality was absolutely atrocious." Chris was so irate
about the show that he recorded a scathing track - taking shots at Lani Veiga both personally and professionally. The song
was entitled "10 Dollars Make U Famous (Veiga Entertainment Diss)".
Chris Lee: "10 Dollars Make U Famous" (Download)
Harmony Muzik, who was also in attendance
that night, backs up Chris Lee's description of the event. Harmony recalls, "It looked poorly promoted. The sound was
probably the worst I have ever heard. I was disappointed to find out that the artists were charged to perform. La Vie, Lotto,
DyFor, and other established artists were on the flyer."
In response to the "Veiga Diss"
track, DJ Jo'Iyce - an associate of Lani Veiga - released his own song ("The Warm Up") dissing Chris Lee.
DJ Jo'Iyce: "The Warm Up" (Download)
DJ Jo'Iyce explains his involvement in this
situation, "Chris came to my Facebook page and posted stuff about Lani being a scam artist. I responded that what he
said was wack. So then he said something about 'I'm coming for you'." DJ Jo'Iyce continues, "If Lani is a "scam
artist", she's not a very good one. I work with her and I can attest that she doesn't make a lot of money on the open
mic shows. In fact, Lani is actually a booking agent - she doesn't really promote shows. Everyone was complaining about the
sound, but Lani didn't have anything to do about that."
After Chris Lee heard "The Warm Up",
he quickly fired off another diss track. And this time his fury was aimed at DJ Jo'Iyce.
Chris Lee: "Shots Fired - U.N.I.T.Y." (Download)
A couple of days after Lee dropped "Shots
Fired", all of the parties involved spoke to each other and ended their "war of words". Chris Lee states his
position, "DJ Jo'Iyce said the track I wrote was wack. So I dissed him too. Lani and him are friends, so I understand
him standing up for her. My entire point of the diss track was that artists should not have to pay to perform. I hope we can
all learn from this."
DJ Jo'Iyce Speaks....
DJ Jo'Iyce was willing to squash the beef,
but he was also prepared to continue the (lyrical) battle if neccessary, "The Warm Up was basically a freestyle",
he says, "I had another track that I was about to put out called "Slaughterhouse", and it was straight
ether! Most of the stuff they were saying was unnecessary. I never said Chris Lee's song was wack. I said that calling Lani
a scam artist was wack."
Jo'Iyce continues, "When it comes down
to paying $10 to perform: rappers don't understand that our region doesn't have the market power to support underground artists.
Rappers have to bring their own crowd out to see them perform. In DC, people are not going to pay to see rappers they've never
heard of - it doesn't matter who the promoter is. I hear people say stuff like, 'I've been doing this for 10 years, I'm not
paying $10 to perform.' Well, I say if you've been doing this for 10 years and you're still struggling, then you should be
paying $10 - because what you've been doing isn't working."
The Debate Continues
After the smoke cleared, both sides agreed to
disagree, but it seems like a disconnect still exists:
Rappers and singers work very hard writing,
producing, and creating their music - and they expect to be compensated. Many musicians believe that by providing the entertainment,
they should not have to pay a cover charge, or help promote the event. They see the cover charge price as "paying
to perform".
On the other hand, promoters also work very
hard, and they also assume the financial risk in setting up a show. Promoters usually pay up front to reserve the venue, the
DJ, the sound man, and sometimes the security. Depending upon the turnout, the promoter can either make or lose money.
Many promoters feel the cover charge price
is justified because they are providing the artist with a chance to not only perform, but also to market themselves. When
an artist walks into the venue they have an opportunity to connect and network with local media, talent scouts,
A&R's, entertainment managers, and other rappers/singers.
I spoke to one promoter who said the artists
who complain about paying $10 are usually the same dudes that "rap-and-roll". Or in other words they perform their
set and then leave. As opposed to sticking around, passing out business cards, giving away CD's, and making contacts.
A Possible Solution?
One possible solution
to this discord is for the artist to share (at least) some of the fiscal responsibility. Harmony Muzik, who recently released
her new CD, The Masquerade, enjoys the entrepreneurial approach.
Harmony Muzik: "The Masquerade" - (Download)
Harmony explains, "When I perform, I work
something out with the promoter to split the cost of the promo before the show, and we also split the profits after the
show."
Harmony feels she can do it this way because
she has already "put in the work" and established a following. Newer artists may need to hit the open mic circuit
to gain experience and solidify their reputations before they can begin collaborating with promoters.
The bottom line is there is no right or wrong
answer in this debate. Success in the music industry always comes with a price, and each person must decide the
optimal way to invest their time and resources. Harmony Muzik may have said it best, "At the end of the day each
artist must think about their own worth, and choose their own path."
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